Best APMEX Alternatives: An In-depth Guide for 2023

Best APMEX Alternatives: An In-depth Guide for 2023

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While APMEX is a popular choice for many precious metals investors, it may not always be the ideal choice for everyone.

Various factors such as pricing, customer service, and available products can influence an investor’s decision.

In this article, we will delve into seven top alternatives to APMEX, providing an overview of each company, the services they offer, and their strengths and weaknesses.

Top 7 Alternatives to APMEX


1. Augusta Precious Metals

APM free gold

Augusta Precious Metals is a family-owned business with a strong focus on personalized customer service. They offer a broad range of services including gold and silver IRAs, direct purchases of precious metals, and secure storage options.


  • Exceptional customer service with a dedicated customer success agent.
  • A wide range of IRA-approved precious metals.
  • Educational resources for novice investors.


  • No online pricing, requiring customers to call for quotes.
  • They only deal with gold and silver; other precious metals are not available.

2. Goldco

the Goldco logo in white over a black background

Goldco is a leading provider of Gold IRAs with a strong focus on retirement saving strategies. They also offer direct purchases of precious metals.


  • Offers a variety of precious metals including gold, silver, platinum, and palladium.
  • Excellent educational resources and customer support.
  • They provide assistance with the entire IRA rollover process.


  • Their fees are not transparent and are disclosed only during account setup.
  • They only sell bars and coins, limiting variety for investors.

>>Learn more and get free gold investing kit from Goldco

3. American Hartford Gold

the American Hartford Gold logo in white over a black background

American Hartford Gold is known for its commitment to customer satisfaction and transparent business practices. They provide gold and silver IRAs, direct sales of precious metals, and secure storage options.


  • Free shipping and insurance on all orders.
  • Price match guarantee ensures you get the best deal.
  • Excellent customer reviews and ratings.


  • Limited selection of precious metals; only gold and silver are available.
  • No online pricing; customers have to call for a quote.

4. RC Bullion

the RC Bullion logo in gold over a white background

RC Bullion offers a comprehensive selection of precious metals and a simple IRA setup process. They specialize in gold, silver, platinum, and palladium IRAs.


  • A diverse selection of IRA-approved precious metals.
  • Excellent customer service with guidance through the IRA rollover process.
  • Competitive pricing structure.


  • Their website lacks comprehensive educational resources.
  • They do not provide an online catalog of their products.

5. Noble Gold

the Noble Gold logo in black over a white background

Noble Gold prides itself on its ethical, customer-first approach. They offer gold and silver IRAs, rare coins, and direct purchases of precious metals.


  • Offers a wider range of products including rare coins and collectibles.
  • Provides a free gold IRA guide for beginners.
  • Excellent customer service with personalized consultations.


  • Not as competitively priced as some other companies.
  • Limited online transaction capabilities.

6. SD Bullion

the SD Bullion logo in white over a black background

SD Bullion is a low-cost leader known for their competitive pricing. They offer a vast selection of precious metals for both IRAs and direct purchases.


  • Competitive pricing with a low price guarantee.
  • Wide range of products including gold, silver, platinum, and palladium.
  • Transparent pricing with online checkout.


  • Customer service is not as personalized as some other companies.
  • Their website could be more user-friendly.

7. JM Bullion

JM Bullion logo in blue over a white background

JM Bullion is an online retailer of gold, silver, and other precious metals. They offer competitive pricing and a vast selection of products.


  • Extensive product range with over a thousand products available.
  • Transparent pricing and an easy online ordering process.
  • Offers both IRA-approved precious metals and direct purchases.


  • Customer service hours are limited.
  • They do not provide guidance or resources for setting up a precious metals IRA.

Key Factors to Consider When Picking the Best Precious Metals Company for You

Choosing the right precious metals company is a crucial step in your investment journey. To help you make an informed decision, here are some key factors to consider:

  1. Pricing and Fees: Price is an essential consideration. Make sure to understand the cost of the metals themselves and any associated fees, such as storage, insurance, and account setup or maintenance fees. Some companies may offer lower prices but charge higher fees, which could impact your overall investment. Always look for a clear and transparent pricing structure.
  2. Product Variety: The best precious metals companies offer a wide variety of products, including different types of gold, silver, platinum, and palladium in the form of bars, coins, and rounds. Some companies also offer rare coins and other collectibles. Having a wide product variety allows you to diversify your portfolio and align your investments with your specific interests and goals.
  3. Customer Service: Exceptional customer service can make your investment journey much smoother. Look for companies that are responsive, knowledgeable, and willing to go the extra mile to help you. Some companies assign a dedicated customer success agent to provide personalized service and support throughout the process.
  4. Company Reputation: The reputation of a company can give you insights into the quality of their service and products. Read online reviews, check their BBB rating, and look for any industry accolades or recognitions. Companies with solid reputations are more likely to provide reliable service and stand behind their products.
  5. Transparency: Transparency is a key indicator of a company’s integrity. They should be upfront about their pricing, fees, and policies. Any terms and conditions should be clear and easy to understand. If a company is reluctant to share this information, it could be a red flag.
  6. Security and Storage: If you’re investing in physical precious metals, consider how they will be stored. The best companies offer secure storage options, either domestically or internationally. Some may even offer segregated storage, where your assets are kept separately from other investors’ assets.
  7. Educational Resources: Especially for beginners, educational resources can be invaluable. Look for companies that offer guides, tutorials, market updates, and other resources to help you make informed decisions. This demonstrates that the company is invested in your success and not just interested in selling you their products.
  8. Ease of Transaction: The process of buying, selling, or trading precious metals should be straightforward and user-friendly. Some companies offer online transactions, while others require you to call. Consider your preferences and choose a company that provides a convenient and efficient transaction process.
  9. Retirement Account Options: If you’re considering a precious metals IRA, ensure the company offers this service and is experienced in handling the rollover process. They should also provide a range of IRA-approved metals to choose from.
  10. Company Longevity: Companies that have been in the business for a long time generally have a proven track record and deep industry knowledge. They are likely to be more reliable and stable, offering peace of mind for your investment.

In summary, while price is an important factor, it shouldn’t be the only consideration. Take the time to evaluate each company based on these key factors to find the best fit for your investment needs and goals.

Top Reasons to Consider Augusta Precious Metals

the Augusta Precious Metals logo over a black background

Among all the alternatives, Augusta Precious Metals stands out as our top pick. The company is renowned for its excellent customer service and personalized approach. They assign a dedicated customer success agent to each client, ensuring you receive the attention and support you need.

Their educational resources are also comprehensive, providing valuable insights for both novice and experienced investors. While they only deal with gold and silver, the range of IRA-approved precious metals they offer is extensive.

However, the primary factor setting Augusta apart is their commitment to transparency. They are upfront about their pricing and fees, providing customers with the confidence they need to make informed decisions.


While APMEX is a respected player in the precious metals industry, it’s always beneficial to explore alternatives based on your unique needs.

Companies like Augusta Precious Metals, Goldco, American Hartford Gold, RC Bullion, Noble Gold, SD Bullion, and JM Bullion each have their unique offerings and advantages.

Remember, investing in precious metals is a personal journey that requires careful consideration. Take into account factors such as pricing, product variety, customer service, reputation, and transparency when choosing the best precious metals company for you.

With due diligence, you’re sure to find an alternative that matches your investment goals and preferences.